=> Step # 1 – WHO DO YOU THINK YOU `RE TALKING TO? Before you sit down to write your email sales letter, you `ve have to determine exactly who your audience is. This is the master key to getting results from email marketing. Ask yourself these questions: – What are your prospects / customers [...]
Are you reading an interesting book Paco Underhill, Why We Buy, about the psychology of shopping retail stores? One of the main teachings of brick and mortar shopping holds the key to an effective website copy – something he calls. “Transition zone” If you create a zone site copy sales is not the transition zone, [...]
These days, there is widespread acceptance that a website is an integral part of any business marketing plan. Likewise, it is commonly accepted that web copy is a critical component of any website. But how much web copy is enough? Pure volume of information available on the Internet is daunting – often counterproductive. There are [...]
One of the biggest copywriting mistake I see over and over again is to write about the features rather than benefits. But, you say, I want everyone to know all about my great product. How do I get them to buy if they do not know about the great features? Sorry bubble burst, but the [...]
Anyone who has worked with me over the last 25 years knows that I always spell Benefits headline “benefits, benefits, benefits.” … … Subtitled copy benefits benefits benefits … … any statement to hammer home the customer benefits. Key benefits are still important, but today, copywriting requires more than just the benefits. To sell the [...]